Digital Experience Concepts & Design
Customer centricity as a successful digital strategy
Build your digital capability to act
Big players like Amazon, Google & Co. are living examples of what maximum customer centricity can look like, and customers are transferring these experiences to their entire user behavior, both in their private and professional lives. Companies must therefore consistently align their products and solutions as well as the entire customer experience with customer needs in order to achieve greater user-friendliness and acceptance.
We support you in the development of your UX digital strategy through conceptual consulting, design thinking processes, user-centered design as well as technological implementation and optimization.
The user in focus
With USU, you can count on a reliable partner for the design and implementation of user-centric digital solutions. With many years of experience in the field of digital experience concepts and design, we provide you with experts who reliably accompany you throughout the entire course of the project.
Step 1: Analysis & reseach
How do users move around my website? How user-friendly is my product? Am I reaching the right target group with my messages? We take stock of your products and applications and identify optimization potential and user-oriented solutions.
Step 2: Strategy
Together with you, we develop a holistic digital strategy that focuses on the needs of your customers and users. We advise you on product strategy, target group definitions, UX and creative workshops.
Step 3: Concept & Design
Based on the defined strategy, we conceptualize and design your digital product. We define the information architecture of your website, plan the user guidance through your new app and design user-friendly interfaces for your software product.
Step 4: Development
We bring your digital product to life. Whether corporate website, mobile app, platform development, conversational UI or individual development - we design user-centric solutions based on an extensive technology stack.
Step 5: Performance optimization
Website analytics, usability testing and continuous user research provide valuable insight into the behavior of your target groups and their experience of your digital product. Based on this, we derive fields of action for the continuous optimization of your application.
